I combine strategy with work on your website.
I have worked in SEO and online marketing for more than 13 years, combining hands-on delivery, strategy, and leadership of international marketing teams.
I help companies understand search demand, set clear priorities, and implement technical and content improvements. You work directly with me.
Let’s get to know each otherThree questions guide my work.
- 01
What is the actual problem?
I organize data and observations before we determine actions.
- 02
Why does it have priority now?
Business value, effort, risk, and dependencies go hand in hand.
- 03
How do we implement it effectively?
Clear requirements and follow-up checks make recommendations actionable.
Experience with different business models
The requirements vary depending on the business model, website, and internal processes. In my work, B2B services, e-commerce, as well as technical and structural changes are recurring contexts.
| Area / Model | Context and outcomes |
|---|---|
| B2B and complex services | In B2B, decisions are often made over extended periods and involve multiple stakeholders. SEO must therefore structure problems, use cases, requirements, risks, and decision documentation along the buying process. Learn more about B2B SEO. |
| E-Commerce and online stores | E-commerce shops combine large numbers of URLs, categories, products, variants, filters, and ongoing inventory changes. Technical control, demand, internal linking, and business value must be prioritized together. Learn more about Online store SEO. |
| Audits, Technology and Relaunches | Audits and relaunches require a clean inventory review, documented requirements, and verifiable acceptance criteria. Appropriate focus areas are Technical SEO and the SEO Relaunch Guidance. |
Why SEO and GEO go hand in hand
People no longer research exclusively through traditional search results. Generative systems formulate answers, compare options, and reference sources. Companies must therefore additionally understand how their brand, services, and expertise are positioned within such answers.
For me, generative engine optimization does not replace search engine optimization. Technical accessibility, clear topic structures, helpful content, and credible signals remain the foundation. GEO expands this perspective to include entities, sources, mentions, and answer context.
I combine both areas in the GEO consulting and in GEO Audits. Here, I distinguish verifiable foundations from short-term claims and avoid guarantees for mentions in AI responses.
My professional specialties
01SEO strategy and analysis
Market, search demand, competition, and existing website are connected to form a prioritized roadmap. Depending on the starting situation, the collaboration begins with a SEO consulting or a SEO Audit.
02Technology, Content, and Implementation
Technical foundations, information architecture, content, and internal linking are not evaluated in isolation. For ongoing development, the following apply: Content SEO and a SEO Support.
03GEO and Team-Enablement
GEO expands its work with entity signals, sources, and visibility in generative response systems. In SEO Workshops Teams can understand methods and decisions made at their own website.
An overview of all services can be found under SEO and GEO Services.
My insights for your project
The knowledge frameworks on mb-seo.de demonstrate how I structure complex SEO and GEO topics, which boundaries I consider, and how actionable decisions emerge from them.
Understand Generative Engine Optimization
The guide Generative Engine Optimization Explains fundamentals, actions, and measurement approaches for visibility in generative search and response systems.
Clearly link people, brands, and services
The article entity SEO shows how visible facts, consistent relationships, and structured data work together.
Translate SEO objectives into a roadmap
The guide Develop SEO strategy Connects business objectives, search demand, website structure, actions, and measurement.
Frequent questions about working with me
Do we work directly with each other?
Yes. Professional advisory and central communication take place directly with me. If needed, internal teams, developers, editorial staff, or existing specialists will be involved.
What experience do you bring to my project?
I combine strategic prioritization with experience from operational SEO work. This allows me to evaluate recommendations both professionally and for feasibility, dependencies, and measurability.
Which companies do you work with?
The experience includes B2B services, e-commerce, and specialized niche markets. Crucially, objectives, implementation options, and professional alignment must be clarified before commencement.
Do you also take on operational tasks?
Yes, selected operational tasks and WordPress modifications are possible. Scope, access rights, and approvals will be agreed upon in advance. Larger technical changes require a secure testing and rollback process.
Do you work together with our existing agencies and teams?
Yes. Roles, responsibilities, and handovers will be clarified at the beginning. Recommendations can be integrated into existing processes as briefings, tickets, reviews, or joint working sessions.
Can you guarantee specific rankings or mentions in ChatGPT?
No. Rankings and generative responses are determined by external systems and are subject to change. I promise a transparent process, professionally justified actions, and transparent measurement—no controllable positions.
Let’s clarify the next step.
We clarify your current situation and which support would be appropriate.
