GEO audit
A transparent baseline for your AI visibility.
A single ChatGPT screenshot says little about how your brand is perceived overall. I assess selected questions, systems and sources under documented conditions and interpret the findings.
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The outcome
What you can put to work
You receive an observation log, verified information gaps and prioritised recommendations. Anomalies are distinguished from substantiated conclusions; a sample is not presented as market-wide share.
- A defined question set and documented test conditions
- A log of mentions, sources and factual errors
- Prioritised corrections and a proposal for repeated observations
Illustrative working template · not a client result
What a useful observation log records
| Situation / input | Review / work | Decision / handover |
|---|---|---|
| Context | Question, language, region, system and date | So later observations can be interpreted in context. |
| Observation | Answer wording, mentioned brands and linked sources | So claims are based on the answers actually observed. |
| Assessment | Factual accuracy, information gaps and possible actions | So a screenshot becomes a testable task. |
Your starting point
Bring your concrete challenge.
We clarify your goal, available material and a useful scope before starting.
Working together
A clear path from the first discussion to handover
- 01Define questions and systems
- 02Capture answers with their context
- 03Check sources and statements
- 04Discuss and prioritise findings
Scope and responsibilities
The audit covers the agreed sample. Answers may change with the model, prompt, location and date. Mention frequency within this sample is not a general reach metric and does not prove revenue impact.
Frequent Questions about the GEO Audit
Which AI systems are being evaluated?
This depends on the target audience and market. Typical candidates are ChatGPT, Gemini, Perplexity, and AI-powered search experiences. The scope focuses on the systems that are relevant to your research and decision-making situations.
How many prompts are tested?
The number is derived from theme breadth, prompt categories, systems, and desired comparison depth. More important than a potentially large number is a documented set that reflects real decision-making scenarios and can be reused later.
Are the results reproducible?
Generative responses can vary. Therefore, reproducibility lies primarily in methodology, test conditions, prompt classes, and evaluation criteria. The audit identifies stable patterns and variable individual observations separately.
How current is the audit?
He creates a documented baseline at a specific point in time. Markets, content, and systems change. Regular monitoring can be beneficial for prioritized topics; however, not every audit necessarily needs to immediately transition into a permanent tool subscription.
Can incorrect answers be removed?
There is no general deletion function for all systems. However, we can identify incorrect or contradictory information sources, clarify our own statements, correct structured signals, and review existing feedback or correction pathways.
Do we already have a solid SEO foundation?
A clean SEO foundation helps, but is not a formal requirement. The audit also shows when crawling, information architecture, or content should initially be fundamentally improved.
What happens after the audit?
You can implement measures internally, engage existing partners, or involve me for GEO strategy, content briefings, technical reviews, and ongoing SEO/GEO support.
Let’s define the right next step.
Tell me about your website, goal and current challenge.
