Insights for your next decision.
Here you will find guides, checklists, and comparisons for working on your website. Start with the question you are working on right now.
Explore all twelve guides ↓Where would you like to start?
Build an SEO strategy
Combine objectives, demand, and resources in a roadmap.
Read the guide ↗02Prepare an SEO audit
Systematically examine technology, content, and data.
Read the guide ↗03Plan internal links
Connect page roles, relevant destinations, and user journeys.
Read the guide ↗04Understand GEO
How generative responses are created and what websites can contribute.
Read the guide ↗05Plan a safe website migration
URLs, redirects, and quality checks before and after launch.
Read the guide ↗06Understand B2B search demand
Search intent and content for complex buying decisions.
Read the guide ↗07Audit your online store
Understand how categories, products, filters, and indexing work together.
Read the guide ↗08Understand technical SEO
Crawling, rendering, and indexing are distinct from one another.
Read the guide ↗09Understand Entity SEO
Strengthen identity, relationships, and verifiable sources.
Read the guide ↗10Measure AI Visibility
Verify mentions and sources with a documented measurement framework.
Read the guide ↗11ChatGPT & SEO
Evaluate objectively the possibilities, prerequisites, and limits.
Read the guide ↗12Compare SEO, AEO, and GEO
Understand the similarities and differences of the three approaches.
Read the guide ↗Practical experience behind the guidance.
I am Markus Buchheit. I have worked in SEO and online marketing for more than 13 years, from hands-on implementation and strategy to leading international marketing teams.
My guides distinguish technical requirements, observations, and recommended actions. I explain sources and limitations wherever they matter for interpreting the evidence.
Learn more about my experience →From practical guidance to the right next step.
We clarify your current situation and which support would be appropriate.
