Analysis. Direction. Implementation.
Turn visibility
into business.
Your website should reach the right people and convince them of your offer. I help you identify the key tasks—and implement them.
Your direct point of contact.Learn more about me →
FEEDBACK ON GOOGLE
Good work. Real feedback.
What clients say about working with me — directly on Google.
SEO consulting
and strategy
When individual actions need a common direction.
I bring search demand, competition, and your business goals together in an actionable roadmap. We clarify which topics and pages you need, how they work together, and where your team should start.
- Your result
- Topic and page architecture, prioritized actions, and a measurement concept for your goals.
- Collaboration
- As a strategy project or guidance for your team, with an optional workshop for implementation.
SEO audits with
clear priorities
When you need to know what’s slowing down your website.
I examine technology, content, and internal linking in relation to each other. Every relevant finding is documented with affected URLs, its significance, and the next step. This enables your team to directly move from analysis to implementation.
- Your result
- Clear findings, prioritized action plan, and joint results review.
- If rankings have dropped
- A focused problem analysis narrows down the causes before major changes are made.
Technical SEO
and website migrations
When your website needs to change — with manageable risks.
From indexing and JavaScript down to migration: I translate technical findings into concrete requirements for development. During a relaunch, I accompany URL mapping, redirects, and acceptance testing, as well as post-launch control.
- Your result
- Reproducible tests, actionable requirements, and documented sign-offs.
- Appropriate scope
- Targeted technical support or support for your website migration with fixed milestones.
GEO consulting
and AI Visibility
When you want to understand how your offer appears in AI responses.
I evaluate selected topics, mentions, sources, and competitors in generative responses. From this, I derive which information about your company is missing and where content, technical accessibility, or external evidence should be improved.
- Your result
- Documented starting situation, specific actions, and a repeatable approach for monitoring.
- The starting point
- A GEO audit establishes the baseline. The results feed into your SEO and content work; mentions cannot be guaranteed.
Ongoing
SEO Support
When good plans continuously turn into progress.
I support you on an ongoing basis: prioritizing tasks, supporting content and development teams, and reviewing results. We refine the roadmap based on the data and your available resources.
- Your result
- A well-maintained roadmap, concrete implementation, quality control, and regular reviews with next-step decisions.
- In combination
- Content work, technical improvements and Monitoring will be jointly managed. GEO can be integrated following an inventory review.
SEO · Content · Practical AI
AI workflows for SEO and content
Turn recurring editorial tasks into a documented process: from approved source material to a draft, expert review and publication approval. We start with a bounded pilot and assess real quality and effort.
- Source material
- Draft
- Expert review
- Approval
From your challenge to the right solution
What is holding you back
right now?
You do not need to know which service you need. Choose the situation that sounds familiar and see how I can help.
Discuss your situation with me →I don’t know what is slowing down my website.SEO & GEO Audit
A reliable inventory review and a sequence for the next steps.
I check technology, content, and internal linking. For AI visibility, I additionally examine mentions and sources.
Your result: Prioritized findings with specific actions.
Rankings or inquiries suddenly drop.problem analysis
A clear diagnosis before you spend time on the wrong fixes.
I separate measurement errors, technical changes, and developments in demand or competition and examine the affected pages.
Your result: Cause assessment and prioritized next steps.
We do a lot of SEO, but the direction is missing.Strategy & Consulting
A shared vision for marketing, editing, and development.
I combine business objectives, search demand, and resources into a roadmap. GEO can be integrated as an additional focus area.
Your result: Clear section rollouts, topics, and priorities.
Important pages are not found or indexed.Technical SEO
Clarity about which technical barriers affect relevant content.
I check among other things crawling, rendering, canonicals, and internal links and formulate understandable requirements for development.
Your result: Reproducible findings and verifiable corrections.
The actions are agreed, but implementation has stalled.Ongoing support
Binding priorities and support in daily work.
I accompany your team, support with content and technical aspects, and review implementation. We regularly adjust the roadmap.
Your result: Continuous implementation with reviews and quality assurance.
We publish a lot of content – without clear impact.Content SEO
Content with a clear purpose and an appropriate page structure.
I review search intent, topic coverage, and existing content. From this come decisions regarding optimization, consolidation, and new pages.
Your result: Content planning, briefings, and targeted internal linking.
We have reports, but don’t know what follows from them.Monitoring & Reporting
Metrics that enable decisions and make relevant changes visible.
I address measurement metrics and data quality, structure dashboards and define alerts as well as regular reviews.
Your result: A traceable measurement system with clear next-step actions.
The traffic doesn’t align with our business model.B2B & E-Commerce
A strategy focused on qualified inquiries or appropriate purchase interests.
For B2B, I organize topics by decision questions and roles. In the shop, I link demand with categories, products, and index steering.
Your result: Priorities based on business value and relevant demand.
Our team needs confidence in its SEO decisions.Workshops
Shared standards and knowledge that can be applied directly.
I work with marketing, editing, or development on your website. Content and exercises are tailored to roles and knowledge level.
Your result: Concrete work materials and agreed next steps.
Your business model
shapes the priorities.
For B2B companies the focus is on explaining complex offerings and generating qualified inquiries. For Online shops the focus is on product ranges, categories, products, and organic revenue. I tailor my analysis and implementation to these needs, your team, and your available resources.
Whether a clearly defined project or ongoing support: Before launch, we agree on goals, service scope, and responsibilities.
El Capitan
A voice from the collaboration
„Markus has not only identified our weaknesses, but has also provided us with specific actions that we could implement internally.“
From the conversation to the specific engagement
How we find the right starting point
- 01
Clarify the starting situation
You describe your website, business model, goals, and current challenges. We discuss the data and resources available.
- 02
Identify the support you need
Together we determine whether first an analysis, a strategy, or support with implementation is worthwhile.
- 03
Define scope
You will receive a proposal with objectives, services, specific results, required access rights, and next steps.
Before we get started,
a few useful answers
Do you also take over the implementation?
I handle limited WordPress and content tasks myself. I support larger technical projects with requirements, reviews, and quality assurance for your team or your agency.
Do I need to commit for the long term?
No. Audits, strategy projects, workshops, and relaunch accompaniments can be clearly distinguished. Ongoing support is arranged separately, if it fits your needs.
How do we evaluate the results?
We first define which KPIs reflect your objectives and how they are collected. This may include relevant organic entry points, qualified inquiries, or revenue. The evaluation takes into account the time period, data quality, and changes to the website.
Can rankings or AI mentions be guaranteed?
No. Search engines and generative systems make independent decisions. I provide thorough analyses, clear priorities, and a transparent evaluation of development.
You do not need to know
the solution yet.
Tell me about your situation. I will get back to you personally, and we will identify the right next step.
