SEO problem diagnosis
Understand the cause before changing the site.
Suddenly fewer clicks, missing pages or a decline after a release? I narrow down the issue, test documented hypotheses and distinguish observed symptoms from possible causes.
FEEDBACK ON GOOGLE
Good work. Real feedback.
What clients say about working with me — directly on Google.
The outcome
What you can put to work
You receive a diagnosis with evidence, remaining uncertainty and a prioritised next step. This helps prevent rushed changes without a sound basis.
- A defined timeframe and scope for the decline
- Hypothesis testing using data and technical findings
- Recommendations for fixes and subsequent checks
Illustrative working template · not a client result
Which lead should we investigate first?
Only web analytics reports fewer visits
Check tracking, consent and measurement changes
Distinguish a measurement issue from a visibility issue first.
One page type loses performance
Check shared templates, content and technical changes
Focus the investigation on the affected area.
Many areas decline at once
Compare demand, technical accessibility and major changes
Test multiple explanations before settling on a cause.
Your starting point
Bring your concrete challenge.
We clarify your goal, available material and a useful scope before starting.
Working together
A clear path from the first discussion to handover
- 01Document symptoms, timing and changes
- 02Check data quality and affected areas
- 03Narrow down the hypotheses
- 04Agree corrections and follow-up checks
Scope and responsibilities
Without suitable evidence, some causes cannot be established conclusively. I document that limitation. An urgent investigation, repairs and longer-term recovery are separate work packages.
Frequent Questions About Ranking and Traffic Losses
How can I tell if a Google update is the cause?
The timing and affected patterns are cross-checked against confirmed updates. An overlap serves as an indicator but not proof. What matters most is whether page, query, and competitive changes align with the hypothesis.
Why does Semrush show a loss, Search Console but not?
External tools use defined keyword sets, locations, and their own visibility models. Search Console shows actual impressions and clicks from your own property, albeit also subject to aggregation and data privacy limits. Both sources answer different questions.
Should I immediately revise lost content?
Only after identifying the root cause. In cases of technical errors, declining demand, or tracking issues, a rewrite would not resolve the problem and could complicate the analysis.
How long does recovery take?
This depends on cause, scope, crawl, and competition. Technical corrections can become visible faster than a comprehensive qualitative reassessment. A fixed timeframe cannot be guaranteed seriously.
Can lost rankings be fully regained?
That is possible, but not guaranteed. Search results, demand, and competitors change over time. The goal is a robust technical and content improvement, not a guarantee of maintaining a historical ranking.
What is needed for the analysis?
Helpful are Search Console, web analysis, relevant SEO tools, information on deployments and content changes, as well as hosting, log, or developer data in case of technical issues. Exact access follows the agreed scope.
Is an SEO audit the same as a problem analysis?
An audit evaluates the website broadly and prioritizes general potentials. A problem analysis starts with a specific loss event and works hypothesis- as well as timeline-based.
How can we avoid the same blind flight in the future?
With documented releases, regular crawls, secured baselines, and a SEO Monitoringthat combines technical, search, and business signals.
Let’s define the right next step.
Tell me about your website, goal and current challenge.
