Technical SEO
Keep your important content technically accessible.
Important pages are not being found, filters create countless URLs, or fixes remain stuck in the development backlog? I investigate the technical causes and translate them into clear tasks for your developers.
FEEDBACK ON GOOGLE
Good work. Real feedback.
What clients say about working with me — directly on Google.
The outcome
What you can put to work
You receive documented requirements, specific test procedures and a review of the agreed fixes. The work focuses on relevant page types and the obstacles they actually face.
- Crawling, rendering and indexing controls reviewed
- Requirements for templates, internal links and structured data
- Developer tickets with acceptance criteria and retesting
Illustrative working template · not a client result
The inspection path for an important URL
Accessible?
Check status codes, redirects and robots.txt
The relevant URL can be retrieved.
Understandable?
Check rendered content, internal links and the page template
Important information and links are accessible.
Indexable?
Compare robots directives, canonicals and competing URLs
Technical signals do not contradict the intended outcome.
Your starting point
Bring your concrete challenge.
We clarify your goal, available material and a useful scope before starting.
Working together
A clear path from the first discussion to handover
- 01Select affected page types
- 02Reproduce and investigate the issues
- 03Agree fixes with developers
- 04Retest after deployment
Scope and responsibilities
Depending on the issue, I also review JavaScript SEO, structured data, performance or international signals. Technical accessibility is a prerequisite, not a guarantee of indexing or rankings. Code changes are coordinated with your developers.
Frequent questions about technical SEO
Is technical SEO only important for large websites?
No. Even small websites can lose visibility due to incorrect canonicals, redirects, noindex rules, or JavaScript issues. Large websites face additional scaling and crawling challenges.
Do we need logfile access?
Not always. Log files are especially helpful when real bot crawling, large URL spaces, or recurring crawl issues need to be investigated. Access is only requested when a specific benefit is demonstrated.
Do you implement technical changes yourself?
This depends on the platform and scope. Frequently, I formulate and review requirements for existing developers. Smaller CMS adjustments can be implemented directly upon agreement. Roles will be clarified prior to project start.
Is a site audit tool sufficient?
Tools identify patterns and errors but do not automatically understand business value, template context, search intent, and technical dependencies. A professional analysis prioritizes and translates findings into actionable solutions.
Do Core Web Vitals belong to technical SEO?
Yes. They are however only a subset. Crawling, indexing, URL logic, rendering, and internal linking can be significantly more influential depending on the website.
How quickly do technical changes take effect?
Some error fixes become visible quickly after additional crawling. Larger indexing and architecture changes require more time. The impact also depends on whether technology was indeed the limiting factor.
Can technical errors affect GEO?
Yes. If content is not reachable, inconsistently rated, or marked with incorrect Entity and Domain signals, this also hampers interpretation by generative systems. Technology alone, however, does not generate GEO authority.
Let’s define the right next step.
Tell me about your website, goal and current challenge.
