{"id":1170,"date":"2026-09-11T07:39:06","date_gmt":"2026-09-11T07:39:06","guid":{"rendered":"https:\/\/mb-seo.de\/?page_id=1170"},"modified":"2026-10-05T20:12:41","modified_gmt":"2026-10-05T20:12:41","slug":"technisches-seo","status":"publish","type":"page","link":"https:\/\/mb-seo.de\/en\/wissen\/technisches-seo\/","title":{"rendered":"What is technical SEO? Basics, evaluation areas and priorities"},"content":{"rendered":"<\/p>\n\n\n<div class=\"mb-editorial sw-page sw-guide\" data-page=\"1170\"><div class=\"sw-guide-intro\"><span class=\"sw-eyebrow\">Insights for practice<\/span><p><strong>Technical SEO<\/strong> Creates the technical prerequisites so that search engines can find, retrieve, render, understand, and index relevant content. It includes, among other things, internal links, status codes, canonicals, XML sitemaps, robots rules, JavaScript, mobile content, performance, and structured data.<\/p><p>A technically error-free presentation does not guarantee rankings. Technical factors cannot replace missing demand, weak content, or insufficient evidence. However, they prevent high-quality pages from failing due to avoidable access, processing, or uniqueness issues.<\/p><p>This <strong>Technical SEO Guide<\/strong> Explains the most important interrelationships and controls. Those who want to analyze specific errors, prioritize requirements, or have an implementation accompanied will find it under <a href=\"https:\/\/mb-seo.de\/en\/technisches-seo\/\">Technical SEO<\/a> the accompanying consulting offer.<\/p><\/div><nav class=\"sw-toc\" aria-label=\"In this guide\"><details><summary>In this guide <span aria-hidden=\"true\">\u2193<\/span><\/summary><ol><li><a href=\"#sw-section-1\">The Most Important in Brief<\/a><\/li><li><a href=\"#sw-section-2\">How crawling, rendering, and indexing are interconnected<\/a><\/li><li><a href=\"#sw-section-3\">Crawling and internal reachability<\/a><\/li><li><a href=\"#sw-section-4\">Indexability, Canonicals and XML Sitemaps<\/a><\/li><li><a href=\"#sw-section-5\">robots.txt, Meta Robots and noindex<\/a><\/li><li><a href=\"#sw-section-6\">HTTP status codes and redirects<\/a><\/li><li><a href=\"#sw-section-7\">JavaScript SEO and Rendering<\/a><\/li><li><a href=\"#sw-section-8\">Mobile-first and technical parity<\/a><\/li><li><a href=\"#sw-section-9\">Technical SEO and Performance<\/a><\/li><li><a href=\"#sw-section-10\">Structured data and machine-readable relationships<\/a><\/li><li><a href=\"#sw-section-11\">International websites and hreflang<\/a><\/li><li><a href=\"#sw-section-12\">Log files, Search Console and Monitoring<\/a><\/li><li><a href=\"#sw-section-13\">What role does technical SEO play for GEO<\/a><\/li><li><a href=\"#sw-section-14\">So is a technical SEO audit prioritized<\/a><\/li><li><a href=\"#sw-section-15\">Common mistakes in technical SEO<\/a><\/li><li><a href=\"#sw-section-16\">Frequent questions about technical SEO<\/a><\/li><li><a href=\"#sw-section-17\">Professional categorization<\/a><\/li><li><a href=\"#sw-section-18\">Have the technical foundation checked<\/a><\/li><li><a href=\"#sw-section-19\">Sources and further documentation<\/a><\/li><\/ol><\/details><\/nav><div class=\"sw-guide-body\"><section class=\"sw-section sw-summary\" id=\"sw-section-1\"><header><span class=\"sw-eyebrow\">Guide \/ 01<\/span><h2>The Most Important in Brief<\/h2><\/header><div class=\"sw-section-body\"><ul><li>Crawling, rendering, and indexing are different processing steps. An accessible URL is not automatically indexed.<\/li><li>Internal crawlable links remain a central pathway through which search engines discover pages and understand their relationships.<\/li><li><code>robots.txt<\/code> controls crawling. <code>noindex<\/code> controls indexing and must be readable by the crawler.<\/li><li>Canonicals, redirects, and sitemaps send different strength signals. Contradictions make it harder to determine the preferred URL.<\/li><li>JavaScript can be processed, but it generates additional sources of errors and dependencies. Critical content should reliably appear in the rendered HTML.<\/li><li>Google uses the mobile page version for indexing and ranking. Content, metadata, and structured data must be fully optimized for mobile.<\/li><li>Log data and Search Console answer different questions and are combined for reliable monitoring.<\/li><li>Technical clarity also helps generative systems; it cannot guarantee mentions or citations.<\/li><\/ul><\/div><\/section><section class=\"sw-section\" id=\"sw-section-2\"><header><span class=\"sw-eyebrow\">Guide \/ 02<\/span><h2>How crawling, rendering, and indexing are interconnected<\/h2><\/header><div class=\"sw-section-body\"><p>Google describes crawling, indexing, and serving as fundamental stages. Rendering is particularly relevant when content or links are generated through JavaScript.<\/p><h3>Crawling: Discover and retrieve URLs<\/h3><p>Crawler discover URLs via known pages, links, and sitemaps and then fetch them from the server. DNS issues, timeouts, server errors, robots rules, or non-crawlable links can hinder this step.<\/p><h3>Rendering: process the browser view<\/h3><p>On JavaScript sites, a rendering system additionally processes the resulting HTML. Blocked, erroneous, or resources loaded only after user interaction may be missing.<\/p><h3>Indexing: Content and signals categorize<\/h3><p>After a page is retrieved, the search system analyzes content and signals. It also checks for duplicates and selects a canonical version. A technically accessible page does not have to be indexed.<\/p><p>For diagnoses, separation is essential: &#8222;not found,&#8220; &#8222;not rendered,&#8220; and &#8222;not indexed&#8220; have different causes.<\/p><\/div><\/section><section class=\"sw-section\" id=\"sw-section-3\"><header><span class=\"sw-eyebrow\">Guide \/ 03<\/span><h2>Crawling and internal reachability<\/h2><\/header><div class=\"sw-section-body\"><p>A clear website architecture guides users and crawlers from navigation and topic hubs to important detail pages. Reliable links consist of an HTML-<code>&lt;a&gt;&lt;\/a&gt;<\/code>-element with accessible <code>href<\/code>Rein visual click areas, search forms or JavaScript actions without crawlable target URLs are no equivalent substitute.<\/p><p>Technically verified are above all:<\/p><ul><li>Accessibility of important pages via internal links<\/li><li>Click depth and distribution of links between templates<\/li><li>orphaned pages without incoming internal links<\/li><li>Filter, sort, calendar, and parameter URLs<\/li><li>Referral chains and broken destinations<\/li><li>Breadcrumbs, Hubs, and contextual anchor texts<\/li><\/ul><p>An XML sitemap supports discovery but does not replace meaningful internal linking. How link architecture, anchor texts, and topic clusters are planned is explained in the guide <a href=\"https:\/\/mb-seo.de\/en\/wissen\/interne-verlinkung\/\">Internal linking for SEO<\/a>.<\/p><p>Crawl-budget is primarily relevant for very large or rapidly changing websites. For smaller sites, clear links, up-to-date sitemaps, stable servers, and fewer unnecessary URL variants are often more important.<\/p><\/div><\/section><section class=\"sw-section sw-tint\" id=\"sw-section-4\"><header><span class=\"sw-eyebrow\">Guide \/ 04<\/span><h2>Indexability, Canonicals and XML Sitemaps<\/h2><\/header><div class=\"sw-section-body\"><p>Indexability is not a single setting. A URL can return status 200 and still be excluded from indexing. <code>noindex<\/code>, Duplication, weak signals or lack of added value from the index remain.<\/p><h3>Use canonical tags correctly<\/h3><p>A Canonical designates the preferred version of identical or very similar content. Google treats Canonical indications as signals and may select a different URL when conflicting signals are present. Relevant signals include:<\/p><ul><li>permanent redirects as a strong moving signal<\/li><li><code>rel=\"canonical\"<\/code> in HTML or HTTP header<\/li><li>the inclusion of a URL in the XML sitemap<\/li><li>consistent internal links to the preferred version<\/li><\/ul><p>The signals should support the same goal. Sitemap entry, canonical tags, and internal links to various variants should avoid unnecessary ambiguity. Self-referencing canonicals facilitate consistent implementation.<\/p><h3>Sitemaps as inventory of desired URLs<\/h3><p>A sitemap contains complete, canonical, and fundamentally indexable URLs. It is a signal, not a guarantee of indexing. Separate sitemaps by page type or language simplify comparisons in Search Console.<\/p><p>Typical errors include redirected, non-indexable, duplicate, or erroneous URLs in the sitemap as well as unreliable <code>lastmod<\/code>&#8211; Values that do not align with genuine content updates.<\/p><\/div><\/section><section class=\"sw-section\" id=\"sw-section-5\"><header><span class=\"sw-eyebrow\">Guide \/ 05<\/span><h2>robots.txt, Meta Robots and noindex<\/h2><\/header><div class=\"sw-section-body\"><p><code>robots.txt<\/code> and <code>noindex<\/code> resolve different tasks:<\/p><ul><li><strong><code>robots.txt<\/code>:<\/strong> Allows or prohibits crawling specific paths for named crawlers.<\/li><li><strong>Meta Robots:<\/strong> contains page-specific rules such as <code>noindex<\/code> in HTML.<\/li><li><strong><code>X-Robots-Tag<\/code>:<\/strong> Provides comparable rules in the HTTP header, for example for PDFs.<\/li><li><strong>Access protection:<\/strong> prevents public access, for example in internal test systems.<\/li><\/ul><p>A per <code>robots.txt<\/code> blocked URL may still be known. Additionally, the crawler may have <code>noindex<\/code> do not read on the blocked page. Therefore remove <code>robots.txt<\/code> URLs not securely obtained from search results.<\/p><p>Confidential content requires genuine authentication; robot rules are not a data protection mechanism. Temporary staging blocks must not be carried over at go-live.<\/p><\/div><\/section><section class=\"sw-section\" id=\"sw-section-6\"><header><span class=\"sw-eyebrow\">Guide \/ 06<\/span><h2>HTTP status codes and redirects<\/h2><\/header><div class=\"sw-section-body\"><p>The HTTP status describes what happened with a request. For technical SEO, the following cases are particularly relevant:<\/p><ul><li><code>200 OK<\/code> for successfully delivered content<\/li><li><code>301<\/code> or <code>308<\/code> for lasting moves to professionally appropriate destinations<\/li><li><code>302<\/code> or <code>307<\/code> for actually temporary forwarding arrangements<\/li><li><code>304 Not Modified<\/code> for reuse of an unaltered resource upon a matching cache request<\/li><li><code>404 Not Found<\/code> or <code>410 Gone<\/code>, if a content has been removed without an appropriate replacement<\/li><li><code>429 Too Many Requests<\/code> or <code>503 Service Unavailable<\/code> only as a temporary capacity or availability issue<\/li><\/ul><p>A error page with status 200 can be considered a soft 404. Permanently removed URLs should not generally redirect to the homepage; redirect targets must align with factual accuracy.<\/p><p>During migrations, old and new URLs are systematically mapped, direct redirects are tested, and internal links are updated to point to the final destinations. The complete preparation describes the <a href=\"https:\/\/mb-seo.de\/en\/seo-relaunch\/\">SEO Relaunch Guidance<\/a>.<\/p><\/div><\/section><section class=\"sw-section\" id=\"sw-section-7\"><header><span class=\"sw-eyebrow\">Guide \/ 07<\/span><h2>JavaScript SEO and Rendering<\/h2><\/header><div class=\"sw-section-body\"><p>Google can execute JavaScript, but it does have limitations. Therefore, important content, links, titles, canonicals, and robots signals should not depend on fragile events or unnecessary requests.<\/p><p>A JavaScript check compares at least:<\/p><ul><li>HTTP response and original source code<\/li><li>rendered HTML<\/li><li>visible mobile display<\/li><li>Network and console errors<\/li><li>Links before and after rendering<\/li><li>dynamically set metadata and structured data<\/li><\/ul><p>Server-side or pre-rendering can help, but is not a blanket requirement. URL checks and render tests on representative page types show the actual result.<\/p><\/div><\/section><section class=\"sw-section sw-tint\" id=\"sw-section-8\"><header><span class=\"sw-eyebrow\">Guide \/ 08<\/span><h2>Mobile-first and technical parity<\/h2><\/header><div class=\"sw-section-body\"><p>Google uses the mobile version of a page for indexing and ranking. Responsive design on the same URL is usually the easiest to maintain, but it does not automatically resolve all issues.<\/p><p>On mobile, especially the main content, headings, internal links, images, alt texts, canonicals, robots rules, and structured data must be fully present. Accordions are not inherently problematic; issues arise when content is requested from the server only through user interaction and is missing in the rendered state.<\/p><p>Technical parity demands no pixel-identical representation, but rather the same essential information and functions.<\/p><\/div><\/section><section class=\"sw-section\" id=\"sw-section-9\"><header><span class=\"sw-eyebrow\">Guide \/ 09<\/span><h2>Technical SEO and Performance<\/h2><\/header><div class=\"sw-section-body\"><p><strong>Technical SEO Performance<\/strong> Binds servers, frontend, and real user experience. The Core Web Vitals measure with Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) loading performance, responsiveness, and visual stability.<\/p><p>Google specifies target values of LCP within 2.5 seconds, INP below 200 milliseconds, and CLS below 0.1. Field data reflects real-world use; lab data helps with reproducible troubleshooting.<\/p><p>Common levers are:<\/p><ul><li>Server response, caching and CDN configuration<\/li><li>Image dimensions, formats, and prioritization of the primary image<\/li><li>Fonts and render-blocking resources<\/li><li>Scope and execution time of JavaScript<\/li><li>Layout reservation for media and embedded elements<\/li><\/ul><p>A green score guarantees no ranking. Users still benefit from stable and fast-reacting pages.<\/p><\/div><\/section><section class=\"sw-section\" id=\"sw-section-10\"><header><span class=\"sw-eyebrow\">Guide \/ 10<\/span><h2>Structured data and machine-readable relationships<\/h2><\/header><div class=\"sw-section-body\"><p>Structured data describe page types, properties, and relationships in a standardized format. They can provide search systems with additional hints and enable appropriate displays. The markup, however, must accurately represent the visible content.<\/p><p>Technically relevant are:<\/p><ul><li>a suitable main type instead of random schema collection<\/li><li>complete required properties for supported search functions<\/li><li>stable IDs for organizations, people, and other central entities<\/li><li>consistent URLs, names, images, and relationships<\/li><li>no staging, old-domain, or placeholder values<\/li><li>Review with Rich Results Test and URL Check<\/li><li>Monitoring after template or plugin updates<\/li><\/ul><p>Even valid Markup does not guarantee a Rich Result and does not replace visible facts or quality.<\/p><\/div><\/section><section class=\"sw-section\" id=\"sw-section-11\"><header><span class=\"sw-eyebrow\">Guide \/ 11<\/span><h2>International websites and hreflang<\/h2><\/header><div class=\"sw-section-body\"><p>International websites require distinct language and optionally regional variants. <code>hreflang<\/code> Connects corresponding pages together, but neither replaces translation nor a meaningful URL structure.<\/p><p>Every variant must reference all associated alternatives including itself. Backlinks must be complete. Canonicals typically point to the canonical page of the same language; a canonical for all translations pointing to only one language version may undermine the desired international targeting.<\/p><p>Additionally, language switchers, redirects, mobile parity, sitemap clusters, and <code>x-default<\/code>, if a neutral selection or fallback page exists.<\/p><\/div><\/section><section class=\"sw-section sw-tint\" id=\"sw-section-12\"><header><span class=\"sw-eyebrow\">Guide \/ 12<\/span><h2>Log files, Search Console and Monitoring<\/h2><\/header><div class=\"sw-section-body\"><p>Crawler data, Search Console, and web analysis reveal various segments:<\/p><ul><li><strong>(Server logs):<\/strong> which bots which URLs when with which status were retrieved<\/li><li><strong>Crawl Statistics:<\/strong> Host responses, file types, and general Google crawling activity<\/li><li><strong>Page indexing:<\/strong> recognized indexing states and error groups<\/li><li><strong>URL check:<\/strong> Signals and rendered view of individual URLs<\/li><li><strong>Services report:<\/strong> Impressions, clicks, search queries, pages, countries and devices<\/li><li><strong>Web analysis:<\/strong> Sessions and behavior after clicking on the website<\/li><\/ul><p>Logfiles help with large URL spaces and recurring server issues. Before analysis, real bots are verified, data privacy is clarified, and status, User-Agent, timestamp, as well as response duration are accurately recorded.<\/p><p>A reliable <a href=\"https:\/\/mb-seo.de\/en\/seo-monitoring\/\">SEO Monitoring<\/a> Binds technical metrics to releases, content changes, and business results. Search Console clicks and Analytics sessions are not treated as identical metrics.<\/p><\/div><\/section><section class=\"sw-section\" id=\"sw-section-13\"><header><span class=\"sw-eyebrow\">Guide \/ 13<\/span><h2>What role does technical SEO play for GEO<\/h2><\/header><div class=\"sw-section-body\"><p>Generative search and response systems require accessible, interpretable, and preferably unambiguous information. Technical SEO can improve the prerequisites for this:<\/p><ul><li>stable canonical URLs and clear page responsibilities<\/li><li>crawlbare links between topics, authors, services, and sources<\/li><li>visible, precise facts in understandable HTML<\/li><li>consistent personnel and organizational signals<\/li><li>correct structured Markup<\/li><li>reachable sources, images and documents<\/li><li>intentionally configured access rules for different crawlers<\/li><\/ul><p>These measures facilitate machine processing, but guarantee neither inclusion in a specific index nor mention, linking, or citation. GEO additionally requires helpful content, verifiable evidence, clear entities, and external verification.<\/p><\/div><\/section><section class=\"sw-section\" id=\"sw-section-14\"><header><span class=\"sw-eyebrow\">Guide \/ 14<\/span><h2>So is a technical SEO audit prioritized<\/h2><\/header><div class=\"sw-section-body\"><p>An audit begins with goals, key page types, platforms, releases, and known symptoms. Then follow samples and automated checks of relevant URL groups.<\/p><p>A feasible prioritization evaluates:<\/p><ol><li><strong>Reach:<\/strong> How many and which pages are affected?<\/li><li><strong>Impact:<\/strong> Does the error prevent crawling or indexing, or does it merely reduce the technical quality?<\/li><li><strong>Business value:<\/strong> Does it concern important services, categories, products, or conversion paths?<\/li><li><strong>Security:<\/strong> Is the cause proven or initially only a hypothesis?<\/li><li><strong>Effort and risk:<\/strong> How complex is the implementation, and what side effects are possible?<\/li><li><strong>Verifiability:<\/strong> Are there clear acceptance criteria and monitoring after release?<\/li><\/ol><p>A <a href=\"https:\/\/mb-seo.de\/en\/seo-audit\/\">SEO Audit<\/a> Combines technical audits with content, search intent, and internal architecture. This way, critical blockers are addressed first and cosmetic tool warnings are not equated with business-relevant issues.<\/p><\/div><\/section><section class=\"sw-section\" id=\"sw-section-15\"><header><span class=\"sw-eyebrow\">Guide \/ 15<\/span><h2>Common mistakes in technical SEO<\/h2><\/header><div class=\"sw-section-body\"><ul><li>Crawling, indexing, and ranking as one and the same<\/li><li><code>robots.txt<\/code> to remove already known URLs<\/li><li><code>noindex<\/code> place on URLs and simultaneously block their crawling<\/li><li>Canonicals, sitemaps, and internal links to different variants configure<\/li><li>redirect all 404 pages to the homepage<\/li><li>check only desktop source code instead of mobile rendered HTML<\/li><li>Measure Core Web Vitals only on the homepage or exclusively in the lab<\/li><li>output structured markup that doesn&#8217;t fit the visible content<\/li><li>implement hreflang without complete backreferences<\/li><li>after releases, no further review and event documentation to be performed<\/li><\/ul><\/div><\/section><section class=\"sw-section sw-faq\" id=\"sw-section-16\"><header><span class=\"sw-eyebrow\">Guide \/ 16<\/span><h2>Frequent questions about technical SEO<\/h2><\/header><div class=\"sw-section-body\"><details><summary>Is technical SEO only relevant for large websites?<\/summary><div><p>No. A single incorrect <code>noindex<\/code>-Regel, a faulty Canonical or a broken redirect can also severely impact a small website. Large websites additionally face scaling issues due to filters, parameters, and numerous templates.<\/p><\/div><\/details><details><summary>Does every website need a logfile analysis?<\/summary><div><p>No. For small, stable websites, crawling, Search Console, and manual checks are often sufficient. Logs are especially valuable when real bot behavior or very large URL groups need to be analyzed.<\/p><\/div><\/details><details><summary>Can Google understand JavaScript completely?<\/summary><div><p>Google can render many JavaScript-based pages, but it also documents differences and limitations. What matters is therefore not theoretical support, but whether the main content, links, and signals are present in the actual rendered result.<\/p><\/div><\/details><details><summary>Are good Core Web Vitals enough for good rankings?<\/summary><div><p>No. They describe one aspect of page experience. Search intent, content, quality, competition, and other signals remain relevant.<\/p><\/div><\/details><details><summary>How quickly do technical SEO changes take effect?<\/summary><div><p>This depends on error type, affected URLs, crawl activity, and further processing. Some changes become visible after a new crawl; major architectural and indexing changes may take longer. A guaranteed duration of effect cannot be provided.<\/p><\/div><\/details><\/div><\/section><section class=\"sw-section sw-author\" id=\"sw-section-17\"><header><span class=\"sw-eyebrow\">Guide \/ 17<\/span><h2>Professional categorization<\/h2><\/header><div class=\"sw-section-body\"><img class=\"sw-portrait small\" src=\"https:\/\/mb-seo.de\/wp-content\/uploads\/2025\/07\/markus_buchheit.jpeg\" width=\"525\" height=\"700\" alt=\"Markus Buchheit, Your point of contact for SEO and GEO\" loading=\"lazy\" decoding=\"async\"><div><p><strong>Author:<\/strong> <a href=\"\/en\/ueber-mich\/\">Markus Buchheit<\/a>, SEO and GEO consultants. <strong>Last professionally verified:<\/strong> 2. September 2026. This guide is part of the <a href=\"\/en\/wissen\/\">SEO and GEO Knowledge Area<\/a>, where methods, sources, and limits are transparently organized.<\/p><\/div><\/div><\/section><section class=\"sw-section\" id=\"sw-section-18\"><header><span class=\"sw-eyebrow\">Guide \/ 18<\/span><h2>Have the technical foundation checked<\/h2><\/header><div class=\"sw-section-body\"><p>When important pages are not indexed, JavaScript and canonical tags are unclear, or a major release is imminent, a focused diagnosis creates a reliable prioritization for implementation.<\/p><div class=\"ed-inline-cta\"><a class=\"sw-btn\" href=\"https:\/\/mb-seo.de\/en\/technisches-seo\/\">Request technical SEO consulting<\/a><\/div><div class=\"ed-inline-cta\"><a class=\"sw-btn sw-secondary\" href=\"https:\/\/mb-seo.de\/en\/seo-audit\/\">Review SEO audit<\/a><\/div><\/div><\/section><section class=\"sw-section sw-sources\" id=\"sw-section-19\"><header><span class=\"sw-eyebrow\">Guide \/ 19<\/span><h2>Sources and further documentation<\/h2><\/header><div class=\"sw-section-body\"><ul><li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/how-search-works\">Google Search Central: How Google Search Works<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/javascript\/javascript-seo-basics\">Google Search Central: JavaScript-SEO Fundamentals<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/consolidate-duplicate-urls\">Google Search Central: Set canonical URLs<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/build-sitemap\">Google Search Central: Create and submit a sitemap<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/robots-meta-tag\">Google Search Central: Robots Meta Tag and X-Robots Tag<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing\">Google Search Central: Mobile-First Indexing<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\">Google Search Central: Core Web Vitals<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/sd-policies\">Google Search Central: General guidelines for structured data<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/international\/localized-versions\">Google Search Central: Language and Region Variants<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/crawling\/docs\/crawl-budget\">Google Crawling Infrastructure: Optimize Crawl-Budget<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/troubleshoot-crawling-errors\">Google Search Central: Fix crawling errors<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/monitor-debug\/google-analytics-search-console\">Google Search Central: Use Search Console and Google Analytics together<\/a><\/li><\/ul><\/div><\/section><\/div><\/div>\n\n<p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-1170","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist technisches SEO? 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