{"id":1114,"date":"2026-09-11T07:39:07","date_gmt":"2026-09-11T07:39:07","guid":{"rendered":"https:\/\/mb-seo.de\/?page_id=1114"},"modified":"2026-10-19T07:57:32","modified_gmt":"2026-10-19T07:57:32","slug":"seo-relaunch","status":"publish","type":"page","link":"https:\/\/mb-seo.de\/en\/seo-relaunch\/","title":{"rendered":"SEO Relaunch: Ensure visibility during migrations"},"content":{"rendered":"<\/p>\n\n\n<div class=\"mb-editorial sx-page\" data-service=\"seo-relaunch\" lang=\"en\"><section class=\"sw-hero sx-hero\"><div><p class=\"sx-kicker\">SEO relaunch support<\/p><h2 class=\"sx-display\">A new website needs a carefully managed transition.<\/h2><p class=\"sx-lead\">A new CMS, new URLs or a revised offering change more than the design. I support the relaunch from the initial inventory to post-launch checks and bring SEO requirements into the project before go-live.<\/p><div class=\"sx-actions\"><a class=\"sx-btn\" href=\"\/en\/kontakt\/\">Discuss your relaunch <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sx-btn sx-secondary\" href=\"#ergebnisse\">See the deliverables <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/div><aside class=\"sx-person\"><img fetchpriority=\"high\" src=\"https:\/\/mb-seo.de\/wp-content\/uploads\/2025\/07\/markus_buchheit.jpeg\" width=\"525\" height=\"700\" alt=\"Markus Buchheit\" loading=\"eager\" decoding=\"async\"><p>You work directly with me.<br><a href=\"\/en\/ueber-mich\/\">About me \u2192<\/a><\/p><\/aside><\/section><section class=\"sx-results\" id=\"ergebnisse\"><div><p class=\"sx-kicker\">The outcome<\/p><h2>What you can put to work<\/h2><p>You receive an agreed URL map, requirements for the new site and a documented review of critical points. Remaining risks are recorded with owners and decisions.<\/p><\/div><ol class=\"sx-deliverables\"><li><span aria-hidden=\"true\">01<\/span><strong>An inventory of relevant URLs and content<\/strong><\/li><li><span aria-hidden=\"true\">02<\/span><strong>A redirect plan and requirements for new templates<\/strong><\/li><li><span aria-hidden=\"true\">03<\/span><strong>Pre-launch checks and post-launch monitoring<\/strong><\/li><\/ol><\/section><section class=\"sx-example sx-gates\"><p class=\"sx-kicker\">Illustrative working template \u00b7 not a client result<\/p><h2>Review gates throughout the project<\/h2><ol class=\"sx-example-steps\"><li><span class=\"sx-number\" aria-hidden=\"true\">01<\/span><div><h3>Before development<\/h3><p>Preserve important content and define URL targets and requirements<\/p><p class=\"sx-decision\">The old and new structures are mapped.<\/p><\/div><\/li><li><span class=\"sx-number\" aria-hidden=\"true\">02<\/span><div><h3>Before go-live<\/h3><p>Test redirects, indexing controls, canonicals and internal links<\/p><p class=\"sx-decision\">Critical issues are resolved or explicitly accepted.<\/p><\/div><\/li><li><span class=\"sx-number\" aria-hidden=\"true\">03<\/span><div><h3>After go-live<\/h3><p>Check live URLs, the sitemap and search performance<\/p><p class=\"sx-decision\">New issues are documented and assigned.<\/p><\/div><\/li><\/ol><\/section><section class=\"sx-invite\"><div><p class=\"sx-kicker\">Your starting point<\/p><h2>Bring your concrete challenge.<\/h2><p>We clarify your goal, available material and a useful scope before starting.<\/p><\/div><a class=\"sx-btn\" href=\"\/en\/kontakt\/\">Discuss your relaunch <span aria-hidden=\"true\">\u2197<\/span><\/a><\/section><section class=\"sx-process\"><p class=\"sx-kicker\">Working together<\/p><h2>A clear path from the first discussion to handover<\/h2><ol class=\"sx-flow\"><li><span>01<\/span>Document the baseline and relaunch goals<\/li><li><span>02<\/span>Agree requirements and URL mapping<\/li><li><span>03<\/span>Review staging and release criteria<\/li><li><span>04<\/span>Support launch and subsequent monitoring<\/li><\/ol><\/section><section class=\"sx-scope\"><h2>Scope and responsibilities<\/h2><p>I cover SEO requirements and coordinate with design, editorial and development teams. The responsible team owns the technical release. Careful preparation cannot eliminate all fluctuations.<\/p><\/section><section class=\"sw-section sw-faq\" id=\"sw-section-7\"><header><span class=\"sw-eyebrow\">In detail \/ 07<\/span><h2>Frequent Questions about the SEO Relaunch<\/h2><\/header><div class=\"sw-section-body\"><details><summary>When should SEO be included in a relaunch project?<\/summary>\n<p>Ideally, before information architecture, URL concept, and templates are finalized. The later SEO begins, the fewer structural decisions can be corrected without additional effort.<\/p>\n<\/details><details><summary>Can ranking losses be completely ruled out?<\/summary>\n<p>No. Search systems must re-crawl and evaluate changes. A clean migration concept reduces avoidable risks, but cannot guarantee unchanged positions.<\/p>\n<\/details><details><summary>How long should a relaunch be monitored?<\/summary>\n<p>Critical technical checks take place immediately. Rankings, indexing, and conversions should be systematically observed for at least several weeks, depending on size and crawling frequency.<\/p>\n<\/details><details><summary>Is a hosting access needed for a relaunch?<\/summary>\n<p>For concept and staging analysis not always. For server redirects, headers, log files, cache configuration, or a controlled rollback, hosting access may be required.<\/p>\n<\/details><details><summary>What happens to content that is not adopted?<\/summary>\n<p>Every relevant URL receives a deliberate decision. If there is an equivalent target page, it is directly redirected there. Without a suitable alternative, a clean 404 or 410 status may be more useful than a misleading redirect.<\/p>\n<\/details><details><summary>Can a previously failed relaunch be fixed?<\/summary>\n<p>Often, causes can be identified and important signals can be restored. For this, old data, redirects, content, indexing changes, and technical errors are compared. The earlier the analysis begins, the better the available evidence is.<\/p>\n<\/details><\/div><\/section><section class=\"sx-related\"><h2>Related support<\/h2><div><a class=\"sx-btn sx-secondary\" href=\"\/en\/technisches-seo\/\">Explore technical requirements <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sx-btn sx-secondary\" href=\"\/en\/seo-monitoring\/\">Keep monitoring after launch <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/section><section class=\"sx-final\"><div><h2>Let\u2019s define the right next step.<\/h2><p>Tell me about your website, goal and current challenge.<\/p><\/div><a class=\"sx-btn\" href=\"\/en\/kontakt\/\">Discuss your relaunch <span aria-hidden=\"true\">\u2197<\/span><\/a><\/section><\/div>\n\n<p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-1114","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO-Relaunch: Migration sicher planen und begleiten<\/title>\n<meta name=\"description\" content=\"SEO-Relaunch ohne vermeidbare Sichtbarkeitsverluste: Analyse, URL-Mapping, 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