{"id":1110,"date":"2026-09-04T10:45:57","date_gmt":"2026-09-04T10:45:57","guid":{"rendered":"https:\/\/mb-seo.de\/?page_id=1110"},"modified":"2026-10-19T18:09:39","modified_gmt":"2026-10-19T18:09:39","slug":"wissen","status":"publish","type":"page","link":"https:\/\/mb-seo.de\/en\/wissen\/","title":{"rendered":"SEO and GEO insights for businesses"},"content":{"rendered":"<\/p>\n\n\n<div class=\"mb-editorial sw-page sw-hub\" data-page=\"1110\"><section class=\"sw-hub-intro\"><span class=\"sw-eyebrow\">SEO and GEO explained clearly<\/span><p class=\"sw-display\">Insights for your next decision.<\/p><p>Here you will find guides, checklists, and comparisons for working on your website. Start with the question you are working on right now.<\/p><a href=\"#leitfaeden\" class=\"sw-textlink\">Explore all twelve guides \u2193<\/a><\/section><section class=\"sw-library\" id=\"leitfaeden\"><header><span class=\"sw-eyebrow\">The Topic Library<\/span><h2>Where would you like to start?<\/h2><\/header><div class=\"sw-library-grid\"><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/seo-strategie\/\"><span class=\"sw-tile-index\">01 <span class=\"mb-icon mb-icon-route\" aria-hidden=\"true\"><\/span><\/span><h3>Build an SEO strategy<\/h3><p>Combine objectives, demand, and resources in a roadmap.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/seo-audit-checkliste\/\"><span class=\"sw-tile-index\">02 <span class=\"mb-icon mb-icon-route\" aria-hidden=\"true\"><\/span><\/span><h3>Prepare an SEO audit<\/h3><p>Systematically examine technology, content, and data.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/interne-verlinkung\/\"><span class=\"sw-tile-index\">03 <span class=\"mb-icon mb-icon-route\" aria-hidden=\"true\"><\/span><\/span><h3>Plan internal links<\/h3><p>Connect page roles, relevant destinations, and user journeys.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/generative-engine-optimization\/\"><span class=\"sw-tile-index\">04 <span class=\"mb-icon mb-icon-route\" aria-hidden=\"true\"><\/span><\/span><h3>Understand GEO<\/h3><p>How generative responses are created and what websites can contribute.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/seo-relaunch-checkliste\/\"><span class=\"sw-tile-index\">05 <span class=\"mb-icon mb-icon-code\" aria-hidden=\"true\"><\/span><\/span><h3>Plan a safe website migration<\/h3><p>URLs, redirects, and quality checks before and after launch.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/b2b-seo-strategie\/\"><span class=\"sw-tile-index\">06 <span class=\"mb-icon mb-icon-code\" aria-hidden=\"true\"><\/span><\/span><h3>Understand B2B search demand<\/h3><p>Search intent and content for complex buying decisions.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/onlineshop-seo-checkliste\/\"><span class=\"sw-tile-index\">07 <span class=\"mb-icon mb-icon-code\" aria-hidden=\"true\"><\/span><\/span><h3>Audit your online store<\/h3><p>Understand how categories, products, filters, and indexing work together.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/technisches-seo\/\"><span class=\"sw-tile-index\">08 <span class=\"mb-icon mb-icon-code\" aria-hidden=\"true\"><\/span><\/span><h3>Understand technical SEO<\/h3><p>Crawling, rendering, and indexing are distinct from one another.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/entity-seo\/\"><span class=\"sw-tile-index\">09 <span class=\"mb-icon mb-icon-spark\" aria-hidden=\"true\"><\/span><\/span><h3>Understand Entity SEO<\/h3><p>Strengthen identity, relationships, and verifiable sources.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/ai-visibility-messen\/\"><span class=\"sw-tile-index\">10 <span class=\"mb-icon mb-icon-spark\" aria-hidden=\"true\"><\/span><\/span><h3>Measure AI Visibility<\/h3><p>Verify mentions and sources with a documented measurement framework.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/chatgpt-seo\/\"><span class=\"sw-tile-index\">11 <span class=\"mb-icon mb-icon-spark\" aria-hidden=\"true\"><\/span><\/span><h3>ChatGPT &amp; SEO<\/h3><p>Evaluate objectively the possibilities, prerequisites, and limits.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><a class=\"sw-guide-tile\" href=\"\/en\/wissen\/seo-aeo-geo\/\"><span class=\"sw-tile-index\">12 <span class=\"mb-icon mb-icon-spark\" aria-hidden=\"true\"><\/span><\/span><h3>Compare SEO, AEO, and GEO<\/h3><p>Understand the similarities and differences of the three approaches.<\/p><span class=\"sw-textlink\">Read the guide \u2197<\/span><\/a><\/div><\/section><section class=\"sw-author sw-section\"><header><span class=\"sw-eyebrow\">About the author<\/span><h2>Practical experience behind the guidance.<\/h2><\/header><div class=\"sw-section-body\"><img class=\"sw-portrait small\" src=\"https:\/\/mb-seo.de\/wp-content\/uploads\/2025\/07\/markus_buchheit.jpeg\" width=\"525\" height=\"700\" alt=\"Markus Buchheit, Your point of contact for SEO and GEO\" loading=\"lazy\" decoding=\"async\"><div><p>I am Markus Buchheit. I have worked in SEO and online marketing for more than 13 years, from hands-on implementation and strategy to leading international marketing teams.<\/p><p>My guides distinguish technical requirements, observations, and recommended actions. I explain sources and limitations wherever they matter for interpreting the evidence.<\/p><a href=\"\/en\/ueber-mich\/\">Learn more about my experience \u2192<\/a><\/div><\/div><\/section><section class=\"sw-closing\"><div><span class=\"sw-eyebrow\">Speak directly with me<\/span><h2>From practical guidance to the right next step.<\/h2><p>We clarify your current situation and which support would be appropriate.<\/p><\/div><a class=\"sw-btn\" href=\"\/en\/kontakt\/\">Discuss my starting point<span aria-hidden=\"true\"> \u2197<\/span><\/a><\/section><\/div>\n\n<p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-1110","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO- und GEO-Wissen f\u00fcr Unternehmen | Markus Buchheit<\/title>\n<meta name=\"description\" content=\"Leitf\u00e4den und Checklisten zu SEO, GEO, Technik, Content, B2B und E-Commerce \u2013 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